So Many Rich Fields of Information
One of the greatest pleasures of my brief time on Substack has been encountering writers well outside my own niche. I publish in the broad space of make-money-online and internet marketing, writing openly from the perspective of a retired guy exploring this world as I fashion my new career.
But some of the most nourishing material I’ve found here comes from writers who focus on the craft of writing itself, technology, business operations, philosophy—so many topics I’m not pursuing from a purely technical angle, but that feed different parts of my mind and my soul, and thus, my work.
That creates a small dilemma.
The Need For Focus
For other publishers and Substack users to get a clear sense of what I’m about, my articles and notes need to define my identity and intentions. Straying too far outside my field (even in appreciation of someone else’s work or speculation about topics where I’m not an authority) means I risk blurring the picture of what I’m here to accomplish.
But I’m too delighted by the work of other writers to bottle up my enthusiasm.
Creating another Substack publication would separate the material too much—it does, after all, eventually affect how and what I write as Unretired Doug.
So here’s what I’ve decided.
An Additional Venue
I’ll write about whatever Substack material I please, both within and outside my niche, right here on the Unretired Doug blog. Here, I can highlight other writers’ work and discuss what might be its “roundabout usefulness” to us marketers without distorting my focus over on Substack.
This is the first of a series called The Substack Factor. In-niche and non-niche topics both will be included in the series, because part of my mission at here is to help you find genuinely useful resources, not just immediately applicable nuts-and-bolts training and tools.
Could mixing in such, umm—varietal content affect my SEO/AEO efforts as I build out the site?
Maybe, a little. But I have site structure and internal linking methods in mind to deal with that (and I’ll discuss those methods here on the site!).
Besides, I won’t confine myself to narrowly defined, carefully strategic content everywhere I publish.
I don’t want to live that way online (the blog and I, we both gotta breathe).
Spirit of the Substack Factor
That’s the spirit of The Substack Factor: sharing things worth paying attention to, regardless of whether they fit neatly into a marketing or make-money-online category.
I’ll keep my Substack articles and the notes I initiate focused on my core (admittedly broad) niche.
But I’ll continue to read far and wide, commenting on any-niche articles and engaging with pleasure in Notes.
New to Substack?
As you can tell, I find enormous value in Substack. If you’re not a Substack reader, there’s not better time to start, and no better place to subscribe for free than my Substack Profile here.